In many cases, these services are available at no charge or for a modest additional fee.Īnd by following some specific standards for designing and sending your USPS direct mail, you can take advantage of the best possible postage pricing. To help you save money on postage, USPS offers plenty of resources. USPS direct mail incentives to reduce postage costs Let USPS Direct Mail and Postalytics work for you.Saturation mailings make it easy to cost effectively blanket entire geographies.Choose the right postage class for your direct mail.Make sure lists and data are accurate and up to date.USPS direct mail incentives to reduce postage costs.Read on to learn how to leverage this massive, efficient system to help you grow. Then those subsidies largely vanished, so the USPS now has a mandate to do all it can to run more efficiently. Post Office Department” was originally subsidized, that changed when the department became the United States Postal Service. Imagine, you as a marketer gets to take advantage of this massive investment when you utilize the USPS direct mail system to help you get your message into the hands of your audience.įor a much lower price per piece than just about anywhere else in the world.Īnd while the former “U.S. The infrastructure and logistics required to run an operation of this scale with reliability is truly astounding. In fact, the USPS delivered about 150 billion pieces of mail in 2019, operates over 31,000 Post Offices and is often the only delivery option for more than 46 million rural US residents ( Source: USPS). Yet when it comes to moving the mail, the USPS does an amazing job. Until only recently, that mostly took the form of really bad jokes – but lately, plenty of controversy and criticism surrounding voting by mail and the financial viability of its business model. Postal Service (USPS) always seems to get a bad rap. New tech helps marketers leverage USPS direct mail with efficiency and cost savings - despite the headlines that suggest otherwise.
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